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In 2008, the remarkable journey of Infashuated began within the humble confines of our Boston apartment. My partner and I, fueled by an unwavering passion for fashion and a commitment to promoting stylish, cutting-edge, and environmentally-conscious products, discovered the tremendous potential of sharing the untold stories of unknown brands domestically and internationally. Armed with just a laptop and a determination to uncover hidden talent, we embarked on a quest to connect with emerging designers worldwide. Utilizing Google, we contacted these individuals, conducted interviews, and delved deep into the behind-the-scenes details of their infashuations and creative journeys. The incredible success stories and passion we encountered transformed Infashuated from a mere storytelling platform into an online fashion retail space.
Over time, we evolved into curators of an exceptional collection featuring independent and established labels. Infashuated became a strong advocate for the unique visions of these brands, remaining steadfast in our commitment to showcasing and disseminating their inspiring stories.
In the initial stages, my knowledge of photography was limited. Still, after acquiring my first camera and dedicating two to three years to street and fashion photography, I witnessed a progressive improvement in my skills. Engaging in street photography allowed me to cultivate expertise and build valuable connections with individuals from diverse backgrounds. Many of these connections became professional relationships, leading to invitations to brand launches, fashion shows, and trade events.
During this journey, a retail store was launched, coinciding with an opportunity to work with the Nike brand. My partner, an expert in the brand identity & design space played a lead role in refining the aesthetic of Infashuated. Despite limited knowledge, we invested significantly in fresh collections, secured a studio in Portland for photography, and diligently scouted talented models. Despite our inexperience, we persisted in building Infashuated into the flourishing enterprise it is today.
Co - Owner
Creative Art Direction
Product Fashion Photographer
Stylist
Photo Editor
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In my role as Co-Owner and Creative Director at Infashuated, I served as both the photographer and director for models such as Caro Lai, Maya Harper, Maja Długołęcka, and T. As a creative director, my main responsibility was shaping the artistic and visual direction of Brian Nguyen our work. With the technical support of friend and Brian Nguyen , and the styling skills of Docia Nartey-Koram, I effectively adapted to different personalities, ensuring not only the best from our models but also their ability to provide the best for us. Each shoot was viewed as an opportunity for growth and experimentation.
Working within budget constraints, gaining access to photo studios like Beast Daylight Studio and The Portland Studio significantly contributed to our business's expansion. Before having access to these studios, my partner and I captured product shots and collection looks in our small Portland, Oregon apartment.Artistic Vision
Storyboarding
Planning Image
Editing Trend
Awareness
Client Interaction
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While building Infashuated™, my commitment to storytelling extended beyond the online retail platform. I believe in the power of narratives to inspire, educate, and connect with our audience on a deeper level. That's why we curated "In Journal," our vibrant blog that served as an extension of our brand ethos. As we strived to uphold Infashuated's cohesive visual identity, I embarked on illustrating each individual we interviewed for our "In Journal" blog section. Beyond being enjoyable, this approach enabled me to cultivate an iconic aesthetic across our social media channels and engage readers with distinctive visuals. Drawing was a natural passion of mine, making this aspect of the day-to-day work both fulfilling and enjoyable.
In Interviews : Peter Jensen
In Interviews : Wolcott : Takemoto
In Interviews : Gosia Piate
In Interviews : Nikki Chasin
In Interviews : Ilana Kohn
In Interviews : Hannah Byun
In Interviews : Vereverto
In Interviews : 7115 by Seek
In Interviews : Lili Chemla
In Interviews : Carla Colour
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Infashuated's brand identity is characterized by a modern minimalism that celebrates contemporary fashion as a form of self-expression. Our aesthetic is defined by clean lines, architectural silhouettes, and avant-garde designs that reflect a sophisticated yet understated elegance. We embrace simplicity and authenticity, encouraging mindful living and fostering meaningful connections within our community. Our collection comprises versatile wardrobe essentials crafted from high-quality materials, embodying a commitment to sustainability and impeccable craftsmanship. Infashuated appeals to individuals who appreciate elevated style, conscious living, and effortless sophistication.